Question

How do you see blue ocean strategy working for the food and

beverage industry, which has always been red? Discuss with an
example

Answer 1

With the Blue Ocean Strategy business strategy, the food and beverage industry can reduce costs and create new value propositions.

example: In a red ocean strategy, an organization has to choose between creating more value for customers and a lower price. In contrast, those who pursue a blue ocean strategy attempt to achieve both: differentiation and a low cost, opening up a new market space. For example, Airbnb didn't buy homes or hotels

Step-by-step explanation: