The primary driving factors behind enterprises deploying single sign-on (SSO) solutions include the need for efficiency, security, and user experience.
Efficiency - By reducing identity management complexity and enabling users to have a unified and seamless login experience across different applications and systems, SSO solutions allow organizations to operate more efficiently and save time and money.
Security - SSO solutions provide a single point of authentication, which helps to strengthen security by reducing the risk of data breaches caused by compromised passwords or phishing attacks.
User Experience - SSO solutions provide a user experience that is simpler and more convenient for users, which drives adoption and engagement with digital services and products.