False.
Behavioral targeting primarily occurs at the individual website level rather than through ISPs (Internet Service Providers). Behavioral targeting involves tracking and analyzing user behavior, such as browsing history, clicks, and interactions on a particular website, to deliver targeted advertisements and personalized content. This is typically done using cookies and other tracking mechanisms implemented by the website itself.
On the other hand, ISPs primarily handle the network infrastructure and routing of internet traffic. They are not typically involved in the granular tracking and analysis of individual user behavior on websites. ISPs may collect some aggregate data for network management purposes, but they are not directly responsible for behavioral targeting.
It's important to note that ISPs can have access to certain user data, such as IP addresses and network usage, but their primary role is to provide internet connectivity rather than targeted advertising based on individual user behavior.
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