One method that financial websites use to convince a consumer that the site is authentic is by displaying a secure connection through the use of SSL (Secure Sockets Layer) or TLS (Transport Layer Security) encryption. This is indicated by a padlock icon or a green address bar in the user's web browser. SSL/TLS encryption ensures that all communication between the user's browser and the website's server is encrypted and cannot be intercepted by third parties. This provides assurance to the user that their sensitive information, such as login credentials and financial details, is being transmitted securely. Additionally, many financial websites will display trust seals or badges from recognized third-party organizations, such as McAfee Secure or Norton Secured, to further assure users of their authenticity and security.