Answer:
One impact of the printing press on European society was the **spread of literacy**. Before the printing press, books were very expensive and time-consuming to produce. This meant that only a small percentage of the population could read and write. The printing press made it possible to produce books more quickly and cheaply, which led to a dramatic increase in literacy rates. This had a number of positive effects on society, including:
* Increased knowledge and understanding: As more people became literate, they had access to a wider range of information. This led to an increase in knowledge and understanding of the world around them.
* Improved communication: The ability to read and write made it easier for people to communicate with each other. This led to a more informed and engaged citizenry.
* Economic growth: The spread of literacy led to economic growth. As more people became literate, they were able to take on more skilled jobs and contribute more to the economy.
The printing press was a major turning point in European history. It had a profound impact on society, and its effects are still felt today.