Question

A Health Education specialist is considering how people might adopt a program in order to understand how best to tailor specific messages. If the health education specialist wants to get the first people to adopt the program using the Diffusion of Innovations, which strategy might be best?

a. Show the audience how most people have been enjoying the program
b. Focus on how new and different the program is from what exists
c. Wait for the opinion leaders to adopt
d. focus on how the program adheres to social norms

Answer 1

b. focus on how new and different the program is from what exists

Step-by-step explanation: