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The primary advantage of market segmentation over mass marketing is: a. lower costs b. more cohesive brand image c. the ability to better meet consumer needs d. more brand exten…

The primary advantage of market segmentation over mass marketing is: a. lower costs b. more cohesive brand image c. the ability to better meet consumer needs d. more brand exten…
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the primary advantage of market segmentation over mass marketing is: a. lower costs b. more cohesive brand image c. the ability to better meet consumer needs d. more brand extension possibilities

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User Tersmitten
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1 Answer

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Answer: a. lower costs

Step-by-step explanation:

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User ClarkXP
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