Question

People who design and campaigns want you to react to theirs ads by buying their products. Think about ads you have seen for products. Based on these ads, do you the that advertisers are more likely to design ads that appeal to your mind or your emotions? Explain your answer.

Answer 1

When an advertising agency creates a campaign for a brand, the main goal is for consumers (people) to react, whether that is buying the advertised product or commenting about the brand (on Social media, for example).

Usually, advertising appeals to emotions... mainly for two reasons:

1. Human beings are emotional creatures. It drives our behaviors. First, you feel... Then you (might) think!

2. It's easier to connect people through storytelling, raising concerns, relating to specific subcultures, etc.

Step-by-step explanation:

It also depends on the objective of the campaign. If the brand looks for awareness, conversion, or consideration.