asked 68.6k views
4 votes
_____ is market segmentation on the basis of personality, motives, lifestyles, and geodemographics.

a. Usage-rate segmentation
b. Benefit segmentation
c. Family life cycle segmentation
d. Psychographic segmentation

1 Answer

4 votes
Benefit segmentation
answered
User Thatsmydoing
by
8.5k points
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