Question

Why do you think it is better for the industry to advertise its product through magazine than newspapers.Give two reasons

Answer 1

Magazines are more specifically targeting, offer higher scope of sale conversion.

Step-by-step explanation:

Advertisement is done to persuade people for buying goods & services. It can be of various forms, eg - magazines & newspapers.

Magazines are better than newspapers, as -

• Magazines are read by people specifically interested in the particular niche, so they are more likely to be prospective buyers of the product.
• Newspapers are comparatively less targeted form of advertisement, as they advertise to all the people, irrespective of their scope of interest in the good or service. Magazines are relatively more targeted in this case.