Question

which approach to budgeting takes a backward view of promotion, assuming sales produce promotion versus promotion producing sales?group of answer choicesobjective and taskpercentage of salesintuition and instinctcompetitive response

Answer 1

The approach to budgeting that takes a backward view of promotion, assuming sales produce promotion versus promotion producing sales is the percentage of sales approach. With this approach, the budget is based on a percentage of projected sales revenue, which assumes that sales will directly drive promotion.