Question

Read the excerpt from a job manual. One of the first guidelines that new employees in retail generally learn is that "the customer is always right.” Many companies rely on repeat business and word of mouth to grow. If customers have bad experiences, they are less likely to return and will tell friends about their frustrations. New employees need to remember to always put the customer first, even if it goes against other company policies, or they will lose their job. How does the author’s use of a false dilemma impact the overall argument? The employee will believe that company policies should only be followed when necessary. The employee will be convinced of the need to please customers and will get in trouble at work. The employee will become anxious about their chances of being successful as a new retail sales representative. The employee will doubt the manual’s credibility because other valid options are missing from the argument.

Answer 1

The author's use of a false dilemma in the job manual makes the employee doubt the manual's credibility by presenting only one option and excluding other valid alternatives.

Step-by-step explanation:

The author's use of a false dilemma in the given job manual excerpt impacts the overall argument by making the employee doubt the manual's credibility because other valid options are missing from the argument.

The false dilemma presented is that the employee must always put the customer first, even if it goes against other company policies. This creates a binary choice for the employee and makes them believe that there are no other options or ways to handle situations.

In reality, there can be a balance between pleasing customers and following company policies. The employee can take customer concerns into consideration while still adhering to the guidelines set by the company.