Question

Advertisements that use celebrity endorsements:

A. appeal to the reasonableness of a product's benefits.
B. inspire the audience's confidence in a product's quality.
C. sell products that are superior to others.
D. are more successful than ads without celebrities.

Answer 1

Most likely B: inspire the audiences confidence in a products quality.

By using a celebrity you are using there credibility as your own for the product. Therefor insuring confidence in the product.

Answer 2

The correct answer is B. Advertisements that use celebrity endorsements inspire the audience's confidence in a product's quality. Celebrity endorsements can help to create an emotional connection with a product and increase brand visibility.