Question

The executive summary component of a business plan is to describe

a. where the funds to start and operate your business will come from, when you expect to see
profit, and how much profit you expect to see
b. the size of the market, how your business will fit into the market, and how your business will
stand out from other businesses in the market
c.
the 'big picture' behind your business, what your business has to offer the consumer, and why
your business will be successful
d.
how your business will be organized and what type of management or department structure
your business will have

Answer 1

Answer: c. the 'big picture' behind your business, what your business has to offer the consumer, and why your business will be successful.

Step-by-step explanation:

The executive summary component of a business plan is meant to describe:

c. the 'big picture' behind your business, what your business has to offer the consumer, and why your business will be successful.

The executive summary is a concise and comprehensive overview of the entire business plan, highlighting the most important aspects of the business, its objectives, and its potential for success. It is typically the first section of a business plan and is meant to grab the reader's attention and generate interest in the proposal.