Final answer:
Geoff is conducting market research by showing his real estate appraisal program's description to his peers to gauge interest and appeal, much like an evaluation process to assess a program's effectiveness and feasibility.
Step-by-step explanation:
Geoff is engaging in market research, a key aspect of developing a new product or service. By showing the detailed program description to fellow real estate agents, Geoff is assessing the potential demand and appeal of his program within the industry. Market research involves collecting and analyzing information about consumers' needs and preferences to inform business decisions and strategies.
In the context of the provided information, similar to how a local service agency implemented a program and conducted an evaluation with the assistance of community psychologist evaluators, Geoff is evaluating the feasibility and appeal of his program by getting feedback from potential users. The evaluators' task to assess program fidelity, housing retention, and cost-benefit analysis parallels Geoff's efforts to ensure his program is not only innovative but also effective and financially viable.