To find the margin of error, we use the formula:
Margin of Error (ME) = Z *

Z = 1.96 (for a 95% confidence level)
p = 0.33 (proportion of adults who said skim milk is a good calcium source)
(1-p) = 1 - 0.33 = 0.67 (complement of the estimated proportion)
n = 2406 (sample size)
ME = 1.96 *
= 0.0185 (rounded to four decimal places)
This means that we can estimate, with 95% confidence, that the true proportion of adults who believe skim milk is a good calcium source falls within a range that is 1.85% above or below the reported proportion of 33% based on the survey results.
In other words, the actual proportion of adults who believe skim milk is a good calcium source could be as low as 31.15% or as high as 34.85% based on the margin of error.