Question

As a company owner, you are trying to grow your party supply sales by reaching new customers. You know most of your customers are college students in their early 20s, but you conduct more research of your sales and discover customers who are business with events. This market is located within a 25 mile radius, they are mid- to small-sized companies with main holiday events and smaller birthday and retirement parties. You have just contacted customer:_________

A) targeting
B) segmentation
C) customization

Answer 1

B)segmentation

Step-by-step explanation:

Market segmentation can be regarded as process involving sectioning of heterogeneous market into a homogenous segments using some kind of parameters such as psychographic, geographic as well as

behavioural and others factors