Answer:
The Spiral of Silence is a communication theory that describes how people tend to remain silent or express their opinions based on their perception of the majority opinion on a particular issue. The theory suggests that individuals are more likely to speak out if they believe their opinion is consistent with the majority opinion, while those who perceive their opinion as being in the minority are more likely to remain silent. The concept was introduced by German political scientist Elisabeth Noelle-Neumann in 1974, and it has since been applied in various contexts, including political campaigns, social media, and organizational communication.
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