Discussion Questions 1. Would you describe Starbucks' production/operations technology in its retail stores as unit, mass, or process? Explain your choice. (Hint: You may n…

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Discussion Questions

1. Would you describe Starbucks' production/operations technology in its retail stores as
unit, mass, or process? Explain your choice. (Hint: You may need to review this material
found in Chapter 10.) How does its production/operations technology approach affect the
way products are produced?
What uncertainties does Starbucks face in its value chain? Can Starbucks manage those
uncertainties? If so, how? If not, why not?
3. Go the company's Web site [www.starbucks.com] and find the information on the com-
pany's environmental activities from bean to cup. Select one of the steps in the chain
(or your professor may assign one). Describe what environmental actions it's taking. How
might these affect the way Starbucks "produces its products?
Research further the concept of lean organizations. What benefits does "lean" offer? How
might a business like Starbucks further utilize the concepts of being lean?

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