Question

Which of the following would be most helpful for predicting why a final consumer selects one of several similar brands?

A. population data
B. consumer spending patterns
C. behavioral science theories
D. consumer income
E. all would be equally helpful

Answer 1

The option that would be most helpful in predicting why a final consumer selects one of several similar brands is C, behavioral science theories.

Behavioral science theories help us understand the underlying psychological and social factors that influence consumer decision-making. While population data, consumer spending patterns, and income may provide some insights, they may not fully explain why a consumer chooses one brand over another. Therefore, understanding the factors that influence consumer behavior is crucial to making accurate predictions about consumer choices.