Question

Part of maintaining a personal brand is making sure that it is credible. What does this mean and how can you accomplish it? Give at least three example of how to do that.

Answer 1

Two critical factors result in effective personal branding: authenticity and credibility. Authenticity and credibility arise when consistency occurs between what you say and what you do. Like any brand, your own will also come with expectations and should clearly communicate your values, skills and personality.