Answer and Explanations:
Alternative 1: Expand their product offerings to include high-end cheeses made from goat and sheep milk, ice cream, and high-end milk-based candy.
Pros:
-Expanding their product offerings could attract new customers who are interested in these products.
-Offering high-end products could help differentiate them from competitors.
Cons:
-Expanding their product offerings could be expensive and require additional resources.
-They may not have the expertise or infrastructure to produce these products at a high level of quality.
Alternative 2: Focus on improving their existing product offerings.
Pros:
-Improving their existing product offerings could help them retain current customers.
-Focusing on their core competencies could help them become more efficient and profitable.
Cons:
-Focusing only on existing products could limit their growth potential.
-They may not be able to differentiate themselves from competitors who offer similar products.
Alternative 3: Combining the first two alternatives.
Pros:
-Combining the first two alternatives could help them attract new customers while also retaining current ones.
-Focusing on improving their existing products could help them become more efficient and profitable.
-Expanding their product offerings could help differentiate them from competitors.
Cons:
-Combining the first two alternatives could be more expensive and require additional resources than focusing on one alternative alone.
-They may not have the expertise or infrastructure to produce high-end cheeses made from goat and sheep milk, ice cream, and high-end milk-based candy at a high level of quality.
-Focusing only on existing products could limit their growth potential.
Based on these pros and cons, I would recommend that they pursue alternative 1: expanding their product offerings to include high-end cheeses made from goat and sheep milk, ice cream, and high-end milk-based candy. This alternative has the potential to attract new customers and differentiate them from competitors. While there are some risks associated with this alternative, I believe that the potential benefits outweigh the costs.
Hope this helps, and have a great day!