Question

You are on a marketing team responsible for promoting a new soda flavor for your company. Your team is

planning multiple sales promotions to encourage customers to buy the new flavor. Promotion 1 allows
potential customers to try the new flavor in grocery stores. Promotion 2 returns half the purchase price to
customers after they submit a form and proof of purchase. Promotion 3 offers a free, small bag of chips with
each soda purchase.


What type of tactic is promotion 2?

A.) Rebate
B.) Sampling
C.) Premium
D.) Coupon

Answer 1

A. Rebate

Explanation:

Rebate is when you give back some of the money used to purchase or pay for something, which is promotion 2 in this case