Answer:
Step-by-step explanation:
In the Pantene commercial "Labels Against Women," the creators use word choice and connotation to establish a tone of empowerment for women. Here are two examples of evidence:
1. Word Choice: The creators use powerful and positive words to describe women's traits and actions. For example, the commercial starts with the line, "Don't let labels hold you back." This phrase encourages women to break free from the limiting labels that society places on them. The commercial then goes on to use words like "bossy," "persuasive," "dedicated," "passionate," and "strong" to describe women's behaviors. By using these words, the creators are showing that women's traits are not negative, but instead are valuable and powerful.
2. Connotation: The creators also use connotation to establish a positive tone of empowerment. For example, in one scene, a woman is shown in a business meeting where a man tells her that she is "too aggressive." Instead of backing down, the woman stands up for herself and responds by saying, "I'm not bossy, I'm the boss." This line flips the negative connotation of the word "bossy" on its head and turns it into a positive statement of leadership. The creators are using connotation to show that women should not be ashamed of their leadership qualities, but instead should embrace them and use them to their advantage.