Answer:
The general environment and industry environment are two different types of external environments that organizations operate in. The general environment refers to the broader external factors that can affect any industry or organization, while the industry environment is specific to the industry in which a company operates. Here are some key differences between the two:
Scope: The general environment encompasses a wide range of factors, such as economic, technological, legal, political, and social factors, that can impact any industry. On the other hand, the industry environment focuses specifically on the factors that affect a particular industry, such as competitors, customers, suppliers, and regulatory agencies.
Level of influence: The general environment tends to have a broader and less direct influence on organizations, while the industry environment has a more direct and immediate impact on a company's operations and competitiveness. For example, changes in consumer trends or government policies may affect many industries, while a new competitor or a change in supplier prices can have a more direct impact on a company's bottom line.
Degree of control: While organizations have little control over the general environment, they may have more control over their industry environment. Companies can take actions such as partnering with suppliers or differentiating their products to try to gain a competitive advantage in their industry.
Strategic implications: Understanding both the general and industry environment is critical for developing a successful business strategy. Companies need to be aware of the broader trends and changes in the general environment that may affect their industry, as well as the specific competitive factors within their industry that can impact their success.
Step-by-step explanation: