Question

What does " I demonstrate that men embed their purchase of salon hair care in the need to appropriate expectations of white professional-class masculinity. Ultimately, these men reproduce raced and classed gender differences in the hair salon by resisting feminization while at the same time transgressing gender boundaries." mean

Answer 1

The statement suggests that men who buy salon hair care products do so to fulfill their expectations of appearing like the white professional-class men. This creates gender differences in the hair salon based on race and class, where men resist being perceived as feminine, but also challenge traditional gender boundaries. In other words, men's purchasing decisions for salon hair care products are influenced by their desire to conform to certain societal expectations of masculinity, while also pushing the boundaries of traditional gender norms. This can lead to the reinforcement of certain gender, race, and class hierarchies within the hair salon industry.