Final answer:
A reduce-focus pricing strategy does not aim to increase prices, as doing so in a competitive market with identical products would drive customers to competitors and lead to sales loss.
Step-by-step explanation:
The statement that a reduce-focus pricing strategy calls for price increases with the intent of reducing volumes and market share in exchange for higher margins is false.
In a highly competitive market where a product is identical to the offerings of many other firms, increasing the price would likely lead to customers switching to competitors, resulting in a loss of sales for the firm that increased prices.