Final answer:
The correct comparison between the normative and informational functions of conformity is that the informational function is for when we are uncertain and seeking guidance, while the normative function is when we aim to fit in and avoid rejection.
Step-by-step explanation:
The correct comparison between the normative and informational functions of conformity is:
4) Both the normative and informational functions of conformity are used in ambiguous situations when we are unsure what to do.
The normative function of conformity involves conforming to social norms or group expectations to gain approval, avoid rejection, or fit in with a group, particularly when faced with social pressure or the fear of disapproval. On the other hand, the informational function of conformity occurs when individuals look to others in a group for guidance or information in uncertain or ambiguous situations, relying on the group's knowledge or opinions to make decisions.
Both functions, normative and informational, can be utilized in ambiguous situations where individuals are uncertain about what to do. The normative function addresses social acceptance or avoidance of rejection, while the informational function relates to seeking information or guidance when unsure about the correct course of action.