Question

Banks provide consumers with the options of banking from home, using direct payment at point of sale, and accessing cash fast through ATM's at a variety of locations. Which element of the marketing mix does this demonstrate?

1) Price
2) Process
3) Place
4) Promotion

Answer 1

The options provided by banks such as banking from home, direct payment at point of sale, and accessing cash through ATMs at various locations demonstrate the element of the marketing mix known as Place.

Step-by-step explanation:

The options provided by banks such as banking from home, direct payment at point of sale, and accessing cash through ATMs at various locations demonstrate the element of the marketing mix known as Place. Place refers to the distribution channels and locations where customers can access the product or service. In this case, banks are making their services easily accessible to consumers through different channels and locations.