asked 59.1k views
4 votes
The marketing process is a __________ that requires marketers to pay attention to detail and apply strategic, analytical, and creative thinking skills.

1) Concept
2) Transactional exchange arrangement
3)ontinuous process
4) Short term relationship

asked
User Asiviero
by
7.0k points

1 Answer

4 votes

Final answer:

The marketing process is best described as a continuous process, requiring detailed and multifaceted strategic thinking. While the search for a life partner shares similarities with marketing in terms of supply and demand, it does not fit the criteria for a perfectly competitive market.

Step-by-step explanation:

The marketing process is a continuous process that necessitates careful attention to detail as well as strategic, analytical, and creative thinking skills. If we compare it to the search for a life partner, this process can be seen as an intricate market with its own supply (potential partners) and demand (people seeking partners). However, it differs from market structures like pure competition due to its complexity and the high search costs involved. Furthermore, the search for a life partner is not a perfect market because each person has unique preferences, and perfect information is rarely available, which are both key tenets of perfect competition.

Another factor affecting market definitions is technological advances and globalization. These shifts have drastically increased competition in local and global markets and facilitated connections between buyers and suppliers globally through platforms like business-to-business websites.

answered
User Zun
by
8.3k points
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