Question

During the holiday season, a Bluetooth speaker was in such high demand that it sold out quickly at a local Walmart. When Walmart tried to order more, it learned that the suppliers had so many orders to fill that it would not be able to fill Walmart's order for two weeks. What type of marketing mix variable does this problem involve?

A) Place/Distribution
B) Price
C) Product
D) Promotion

Answer 1

The problem described involving the Bluetooth speaker's high demand and restocking issues pertains to the 'Place/Distribution' aspect of the marketing mix. It highlights challenges in logistics and supply chain management related to ensuring products are available at the right location and time.

Step-by-step explanation:

The marketing mix variable involved in the scenario where a Bluetooth speaker was in high demand and sold out quickly, and suppliers were unable to refill Walmart's order for two weeks, is A) Place/Distribution. This aspect of the marketing mix concerns the logistics and distribution channels that ensure products are available to the consumer at the right place and time. When the speakers sold out and replenishment was delayed, it indicated a bottleneck or limitation within the distribution network or supply chain management.