Question

Calculating weighted competitive strength scores for a company and comparing them against the weighted strength scores of key competitors is part of:

A) SWOT analysis
B) Strategic planning
C) Competitive intelligence
D) Performance appraisal

Answer 1

Calculating weighted competitive strength scores for a company and comparing them against the weighted strength scores of key competitors is part of competitive intelligence.C) Competitive intelligence

Step-by-step explanation:

Calculating weighted competitive strength scores for a company and comparing them against the weighted strength scores of key competitors is part of competitive intelligence. Competitive intelligence involves collecting and analyzing information about a company's competitors in order to gain a competitive advantage.