Final answer:
A service firm pursuing a differentiation strategy should not work to ensure that the service being offered is standardized.
Step-by-step explanation:
When pursuing a differentiation strategy, a service firm should NOT work to ensure that the service being offered is standardized.
A differentiation strategy focuses on offering unique and distinct services that set the firm apart from its competitors. By providing customized and personalized services, a service firm can create a competitive advantage and attract a specific target market.
For example, luxury hotels differentiate themselves by offering premium amenities and personalized services, while budget hotels differentiate themselves by offering basic accommodations at affordable prices. Both types of hotels have distinct service offerings that cater to different customer segments.