Question

Which of the following best exemplifies personality segmentation?

A. Shoe Soul, Inc. produces three lines of sport shoes that cater to the high-end, mid-end, and low-end customers.
B. Shoe Soul, Inc. makes different shoes for customers from the hilly areas and for those from the plains.
C. Shoe Soul, Inc. segments its shoes as adventure shoes, limited edition shoes, and couture shoes.
D. Shoe Soul, Inc. has shoes it brands as toddler series, teenage series, young adult series, and family series.

Answer 1

Option C: Shoe Soul, Inc. segments its shoes as adventure shoes, limited edition shoes, and couture shoes.

Step-by-step explanation:

The answer choice that best exemplifies personality segmentation is option C: Shoe Soul, Inc. segments its shoes as adventure shoes, limited edition shoes, and couture shoes. Personality segmentation is a marketing strategy that involves dividing a market based on the personality traits, values, interests, or behavior of the target audience. In this case, Shoe Soul, Inc. is segmenting its product line based on different styles and design preferences, catering to customers with different personalities and preferences.