Question

Which of the following is one of the goals of setting up a point-of-purchase display?

A) Increase brand awareness.
B) Create a positive public image.
C) Increase impulse purchases.
D) Gather customer feedback.

Answer 1

The goal of setting up a point-of-purchase display is to increase impulse purchases.

Step-by-step explanation:

The goal of setting up a point-of-purchase display is to increase impulse purchases. A point-of-purchase display is typically located near the checkout counter or in high-traffic areas of a store, and it is designed to grab the attention of customers and persuade them to make a last-minute purchase. These displays often feature attractive product packaging or promotions that encourage customers to buy on impulse without much prior planning.