Final answer:
The business process described is Integrated Marketing Communication (IMC), a strategy that uses multiple media channels and platforms to present a uniform message to the target audience. It includes various methods like advertising and social media, aiming to create a consistent brand perception.
Step-by-step explanation:
The strategic business process that entails planning, developing, executing, and evaluating coordinated, measurable, persuasive brand communication programs over time to targeted audiences is Integrated Marketing Communication (IMC). IMC harnesses traditional and digital channels to deliver a consistent message across various platforms to shape the perception of a brand in consumers' minds. These integrated efforts can include advertising, sales promotion, public relations, direct marketing, and social media, among other techniques.
In the context given, advertising executions like billboards, commercials during a game, and the in-stadium experiences all work together to strengthen Miller beer's brand image and increase consumer recall. The campaign is likely a blend of both textual and non-textual media, where visual imagery of the product is as important as any associated text. This approach recognizes the diverse ways in which the audience consumes media and attempts to deliver a ubiquitous brand presence.
This pervasive form of marketing reflects the ideas presented by Naomi Klein, who highlighted the implications of strong corporate branding. Furthermore, it adheres to the principles of the 'attention economy,' where the goal is to capture and maintain consumer attention through strategic brand messages disseminated across multiple media touchpoints.