Question

Which of the following refers to individuals who are responsible for developing and implementing the marketing plan for all the brands and products within a category?

A) Category manager.
B) Product manager.
C) Brand manager.
D) Sales manager.

Answer 1

The correct answer is option C) Brand manager. Brand managers develop and implement marketing plans for all brands and products within a category, working closely with various teams. They oversee brand development, positioning, and promotion, and monitor market performance and consumer perception.

Step-by-step explanation:

The correct answer is option C) Brand manager. Brand managers are responsible for developing and implementing the marketing plan for all the brands and products within a category. They work closely with various teams such as marketing, sales, and product development to ensure successful brand and product launches, and to monitor and analyze market trends and consumer behavior.

For example, a brand manager for a cosmetics company would be responsible for creating and executing marketing strategies for different cosmetic brands within the company's portfolio. They would oversee the development, positioning, and promotion of each brand, as well as monitor market performance and consumer perception.