Question

______ means selling two or more goods or services as a single package for one price long—a price that is often less than the total price of the items if bought individually.

A) Bundle pricing.
B) Price bundling.
C) Package pricing.
D) Multi-tier pricing.

Answer 1

Price bundling means selling two or more goods or services as a single package for a discounted price.

Step-by-step explanation:

Price bundling means selling two or more goods or services as a single package for one price—often less than the total price if bought individually. This strategy offers consumers the advantage of acquiring multiple products or services at a better price. For example, cable companies allow customers to buy cable, internet, and a phone line at a special price through bundling. Customers can also purchase these products separately, but the price of bundling is usually more appealing.