Question

Which of the following refers to the stage of the product adoption pyramid in which consumers weigh the costs and benefits of the new product?

Option 1: Awareness.
Option 2: Interest.
Option 3: Evaluation.
Option 4: Trial.

Answer 1

The stage of the product adoption pyramid in which consumers weigh the costs and benefits of the new product is Evaluation.

Step-by-step explanation:

The stage of the product adoption pyramid in which consumers weigh the costs and benefits of the new product is Evaluation.

In the decision-making process, consumers compare what they will sacrifice (costs) and what they will gain (benefits) to make a decision. This is also known as a cost/benefit analysis. During the evaluation stage, consumers consider the value proposition of the new product and determine if the benefits outweigh the costs.