Question

Which of the following refers to the process individuals experience when working to satisfy their needs and desires?

Option 1: Consumer behavior.
Option 2: Market segmentation.
Option 3: Product positioning.
Option 4: Marketing mix.

Answer 1

Consumer behavior refers to the process individuals experience when working to satisfy their needs and desires.

Step-by-step explanation:

The process individuals experience when working to satisfy their needs and desires is referred to as consumer behavior. Consumer behavior involves the study of how individuals make their consumption decisions, taking into account factors such as their preferences, budget constraints, and the utility they derive from different goods and services.