Question

Which part of the marketing process includes thoughts about the "big picture" and where the firm and products fit within it?

Option 1: Market Research.
Option 2: Marketing Strategy.
Option 3: Product Development.
Option 4: Marketing Analysis.

Answer 1

Marketing Strategy is the part of the marketing process that involves thoughts about the "big picture" and the firm's position within it.

Step-by-step explanation:

Marketing Strategy is the part of the marketing process that includes thoughts about the "big picture" and where the firm and products fit within it. It involves analyzing market conditions, competition, and target customers to develop a plan for promoting and positioning the firm's products in the market.