asked 91.1k views
0 votes
A market-converge strategy in which a firm decided to target several market segments and designs separate offer for each is known as _____.

asked
User Bitnick
by
7.5k points

1 Answer

6 votes

Final answer:

The market-converge strategy in which a firm targets several market segments and designs separate offers for each is known as market segmentation.

Step-by-step explanation:

The market-converge strategy in which a firm targets several market segments and designs separate offers for each is known as market segmentation. Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, characteristics, or behaviors. By tailoring their offers to specific market segments, firms can meet the individual needs and preferences of different customer groups and increase their chances of success in each segment.

answered
User Skegg
by
8.9k points

No related questions found

Welcome to Qamnty — a place to ask, share, and grow together. Join our community and get real answers from real people.