Final answer:
The elements of the promotional mix include personal selling, distributor relationship, direct marketing, and public relations.
Step-by-step explanation:
The elements of the promotional mix are personal selling, distributor relationship, direct marketing, and public relations.
Personal selling refers to the direct communication between a salesperson and a potential customer. It involves building relationships, providing information, and persuading the customer to make a purchase.
A distributor relationship involves maintaining strong partnerships with distributors and retailers to ensure the availability and visibility of the product in the market.
Direct marketing involves reaching out to customers through various channels like email, direct mail, or online advertising, targeting specific individuals or groups with tailored messages.
Public relations refers to managing the company's image and reputation through various communication strategies, such as press releases, media relationships, and event sponsorships.