Question

Use Exhibit 13-7 to rank the following adopter groups according to the speed at which they accept new ideas, with the fastest-adopting group at the top.

Instructions

Answer 1

According to Everett Rogers' diffusion of innovations model, Innovators adopt new ideas fastest, followed by Early Adopters, Early Majority, Late Majority, and finally Laggards.

Step-by-step explanation:

The model of the diffusion of innovations created by Sociologist Everett Rogers outlines the adoption pattern of new ideas or technologies in society. The order of the groups from fastest to slowest in adopting new innovations is as follows:

1. Innovators
2. Early Adopters
3. Early Majority
4. Late Majority
5. Laggards

Innovators are the first to embrace new concepts, followed by Early Adopters who also quickly integrate new ideas. The Early Majority and Late Majority come after, showing more caution and skepticism before adoption, and Laggards are the last group to adopt new innovations.