Final answer:
True. It is important that customers trust both the message and the source in the marketing communication process.
Step-by-step explanation:
True. It is important that customers trust both the message and the source in the marketing communication process. Trust in the message ensures that customers believe the information being presented, while trust in the source provides credibility and reliability to the message.
For example, if a customer receives a marketing message about a new product, they are more likely to trust the message if they trust the brand or company behind it. Similarly, if the source of the message is perceived as trustworthy, such as through previous positive experiences or a reputation for honesty, the customer is more likely to trust the message being communicated.
Overall, trust in both the message and the source plays a crucial role in effective marketing communication, as it influences customer beliefs and decisions.