Final answer:
Consumers often perceive price as an indicator of service quality.
Step-by-step explanation:
A possible indicator of the quality of the service that is often perceived by consumers is the price. Consumers tend to associate higher prices with higher quality, even if they are not experts in the field. For example, a buyer may assume that a more expensive restaurant, clothing store, or art gallery offers better food, stylish clothes, or great art because of the high prices. This perception is based on the belief that businesses charging higher prices are more concerned with their reputation and therefore, more likely to provide better quality products or services.