Final answer:
An outbound sales call is made by a representative to sell a product or service. Before the call, preparation is essential; after the call, documenting and follow-up are critical. Disclosures on the call include the representative's identity, call purpose, product or service details, and terms of the offer.
Step-by-step explanation:
Understanding Outbound Sales Calls
An outbound sales call is a sales strategy where a sales representative initiates a call to a potential customer with the intention of selling a product or service. Before making the call, it's essential to conduct research on the potential customer, prepare a call script, set objectives for the call, and gather all necessary product information. After the call, the representative should debrief by taking notes on the conversation, setting a follow-up date if necessary, and updating the customer relationship management system (CRM).
Four Disclosures During the Call
During an outbound sales call, there are four key disclosures that must be communicated:
- The representative's identity and the company they represent.
- The purpose of the call, meaning that they are calling to sell a product or service.
- The nature of the product or service being offered, including key benefits and features.
- Any terms and conditions related to the offer, including pricing and cancellation policies.
These disclosures ensure transparency and build trust between the sales representative and the potential customer.