Question

The process of collecting information about the external marketing environment is called:

a) environmental management
b) marketing research
c) marketing management
d) environmental scanning

Answer 1

Environmental scanning is the correct term for the process of collecting information about the external marketing environment.

Step-by-step explanation:

The process of collecting information about the external marketing environment is referred to as d) environmental scanning. This involves a systematic approach to gathering, recording, and analyzing data about factors that can influence an organization's marketing strategy. Through environmental scanning, businesses can identify opportunities and threats in the external environment, enabling them to adapt their strategies accordingly and remain competitive.