Question

Proctor & Gamble has sold off a number of lesser or declining brands such as Oxydol detergent and Jif peanut butter. In these examples, management decided to ________ the products.

A) further test
B) maintain
C) drop
D) harvest
E) ignore the test market results of

Answer 1

Management decided to drop the products.

Step-by-step explanation:

In these examples, management decided to drop the products.

When Proctor & Gamble sold off brands like Oxydol detergent and Jif peanut butter, it means they made the decision to discontinue those products and remove them from their portfolio. This strategy is often used when brands are lesser or declining, as it allows the company to focus on more profitable and successful brands.

Dropping the products involves ceasing their production, distribution, and marketing, and reallocating resources to other products that have greater potential for growth and profitability.