Question

What kind of retailers tailor their retail strategy to specific market segments by offering deep but narrow assortments and sales associate expertise?

a) Department stores
b) Discount stores
c) Specialty stores
d) Supermarkets

Answer 1

Specialty stores tailor their retail strategy to specific market segments by offering deep but narrow assortments and sales associate expertise.

Step-by-step explanation:

The retailers that tailor their retail strategy to specific market segments by offering deep but narrow assortments and sales associate expertise are Specialty stores. Specialty stores typically focus on a specific product category or niche market, providing a curated selection of products and knowledgeable sales associates who can provide expert advice to customers. Examples of specialty stores include stores that specialize in electronics, sporting goods, or beauty products.